My name is Richard Anson. I consult to corporates on digital strategy and customer centricity; lecture at business school on strategy, marketing, and innovation; and advise high growth, early stage businesses.
Having founded a leading global provider of customer advocacy solutions, I believe that businesses of any size, including corporates, can benefit from understanding how disruptive enterprises operate.
My experience working with brands and retailers covering 60 countries has given me a deep understanding about how consumer behaviour and technology are driving changes in the way we purchase, think and interact. Within the industry this goes by a number of names including “customer advocacy”, “customer centricity” and “voice of the customer”.
It feels like I have been windsurfing forever, but am far from having photos posted to any windsurfing websites. I have recently moved to the dark side, learning to kitesurf and have a long time love affair with Tarifa in Spain, the land of eternal wind.
You can find out more on my Bio.