Peer to Peer Communications: The Marketing Opportunity

Last week I presented to the students on the Strategic Marketing Masters Course at Cranfield School of Management.  My slides are embedded here (without videos):

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Get Rid Of Fake Consumer Reviews, Once And For All

The issue of fake user-generated content has risen its ugly head again.  The New York Times recently reported that New York State regulators have fined 19 companies a total of $350,000 for misleading consumer review practices.  Within the group of 19 were companies that create fake customer reviews (including a digital marketing agency) and businesses that […]

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