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Peer to Peer Communications: The Marketing Opportunity
Posted on November 11, 2013 Leave a Comment
Last week I presented to the students on the Strategic Marketing Masters Course at Cranfield School of Management. My slides are embedded here (without videos): Advertisements
Get Rid Of Fake Consumer Reviews, Once And For All
Posted on October 11, 2013 Leave a Comment
The issue of fake user-generated content has risen its ugly head again. The New York Times recently reported that New York State regulators have fined 19 companies a total of $350,000 for misleading consumer review practices. Within the group of 19 were companies that create fake customer reviews (including a digital marketing agency) and businesses that […]
