You would be forgiven for thinking, from the retail performance headlines earlier in January, that we were in 2005, not 2014. How can it be that a major retailer such as Morrison’s has only just launched their on-line service? The analogy of an ostrich with its head buried in the sand doesn’t feel inappropriate. The […]
Last week I presented to the students on the Strategic Marketing Masters Course at Cranfield School of Management. My slides are embedded here (without videos):
I find myself pulled in two directions. I want both the convenience of buying books on-line and the ability to go and browse (and purchase from) a carefully curated bookstore. But like a petulant child, today I realised I can’t have both.