Archives
Five “Obvious” Trends that Some Retailers Still Don’t Get
Posted on January 31, 2014 1 Comment
You would be forgiven for thinking, from the retail performance headlines earlier in January, that we were in 2005, not 2014. How can it be that a major retailer such as Morrison’s has only just launched their on-line service? The analogy of an ostrich with its head buried in the sand doesn’t feel inappropriate. The […]
Peer to Peer Communications: The Marketing Opportunity
Posted on November 11, 2013 Leave a Comment
Last week I presented to the students on the Strategic Marketing Masters Course at Cranfield School of Management. My slides are embedded here (without videos):
A World Without Bookstores
Posted on September 23, 2013 10 Comments
I find myself pulled in two directions. I want both the convenience of buying books on-line and the ability to go and browse (and purchase from) a carefully curated bookstore. But like a petulant child, today I realised I can’t have both.
