Five “Obvious” Trends that Some Retailers Still Don’t Get

You would be forgiven for thinking, from the retail performance headlines earlier in January, that we were in 2005, not 2014. How can it be that a major retailer such as Morrison’s has only just launched their on-line service? The analogy of an ostrich with its head buried in the sand doesn’t feel inappropriate. The […]

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Peer to Peer Communications: The Marketing Opportunity

Last week I presented to the students on the Strategic Marketing Masters Course at Cranfield School of Management.  My slides are embedded here (without videos):

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A World Without Bookstores

I find myself pulled in two directions. I want both the convenience of buying books on-line and the ability to go and browse (and purchase from) a carefully curated bookstore. But like a petulant child, today I realised I can’t have both.

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