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Retailing and data: A top 10 checklist for how to lead your customers
Posted on June 25, 2014 Leave a Comment
Retailers today are rightly focusing on creating a seamless service across every single consumer touch point. It goes by many clichéd names including omni-channel and multi-channel retail. It’s not easy. There is the obvious part of requiring front ends that delight customers across mobile (with all its various guises and screen sizes), laptops/desktops, stores, brochures […]
Five “Obvious” Trends that Some Retailers Still Don’t Get
Posted on January 31, 2014 1 Comment
You would be forgiven for thinking, from the retail performance headlines earlier in January, that we were in 2005, not 2014. How can it be that a major retailer such as Morrison’s has only just launched their on-line service? The analogy of an ostrich with its head buried in the sand doesn’t feel inappropriate. The […]
Get Rid Of Fake Consumer Reviews, Once And For All
Posted on October 11, 2013 Leave a Comment
The issue of fake user-generated content has risen its ugly head again. The New York Times recently reported that New York State regulators have fined 19 companies a total of $350,000 for misleading consumer review practices. Within the group of 19 were companies that create fake customer reviews (including a digital marketing agency) and businesses that […]
