Archives

Retailing and data: A top 10 checklist for how to lead your customers

Retailers today are rightly focusing on creating a seamless service across every single consumer touch point. It goes by many clichéd names including omni-channel and multi-channel retail. It’s not easy. There is the obvious part of requiring front ends that delight customers across mobile (with all its various guises and screen sizes), laptops/desktops, stores, brochures […]

Read More

Five “Obvious” Trends that Some Retailers Still Don’t Get

You would be forgiven for thinking, from the retail performance headlines earlier in January, that we were in 2005, not 2014. How can it be that a major retailer such as Morrison’s has only just launched their on-line service? The analogy of an ostrich with its head buried in the sand doesn’t feel inappropriate. The […]

Read More

Get Rid Of Fake Consumer Reviews, Once And For All

The issue of fake user-generated content has risen its ugly head again.  The New York Times recently reported that New York State regulators have fined 19 companies a total of $350,000 for misleading consumer review practices.  Within the group of 19 were companies that create fake customer reviews (including a digital marketing agency) and businesses that […]

Read More