Retailing and data: A top 10 checklist for how to lead your customers

Retailers today are rightly focusing on creating a seamless service across every single consumer touch point. It goes by many clichéd names including omni-channel and multi-channel retail. It’s not easy. There is the obvious part of requiring front ends that delight customers across mobile (with all its various guises and screen sizes), laptops/desktops, stores, brochures […]

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