Customer Centricity Category

Five “Obvious” Trends that Some Retailers Still Don’t Get

You would be forgiven for thinking, from the retail performance headlines earlier in January, that we were in 2005, not 2014. How can it be that a major retailer such as Morrison’s has only just launched their on-line service? The analogy of an ostrich with its head buried in the sand doesn’t feel inappropriate. The […]

Read More

Peer to Peer Communications: The Marketing Opportunity

Last week I presented to the students on the Strategic Marketing Masters Course at Cranfield School of Management.  My slides are embedded here (without videos):

Read More

Get Rid Of Fake Consumer Reviews, Once And For All

The issue of fake user-generated content has risen its ugly head again.  The New York Times recently reported that New York State regulators have fined 19 companies a total of $350,000 for misleading consumer review practices.  Within the group of 19 were companies that create fake customer reviews (including a digital marketing agency) and businesses that […]

Read More